Pop up ads
A pop up is an advertisement displayed in a new browser window. Pop up windows come in many different shapes and sizes, typically in a scaled-down browser window with only the Close, Minimize and Maximize commands.
According to the last data, about 91% of the users who are looking for goods or services via smart phones are converted.
Banner ads are one of the oldest way to attract high volume of targeted audience with advertisers paying only for real banner impressions. The price of the banner impression is based on RTB auction.
Using this advertising model, advertiser pays for every click made to enter his site. This is one of the most common schemes of on-line advertising, which is widely used by such search engines as Google, Bing and Yahoo to advertise on the search results pages.
Video ads placed on popular websites are very effective traffic source. 5-10 seconds of the video can share with you more info than any banner or pop up ad.