Pop up ads
A pop up is an advertisement displayed in a new browser window. Pop up windows come in many different shapes and sizes, typically in a scaled-down browser window with only the Close, Minimize and Maximize commands.
Pop-up ads are highly visible and effective way of traffic monetization. They are flexible and can include most types of advertisements. For advertisers, this is one of the more popular methods to attract online consumers, as click-through rates are higher than in other forms of advertising. In other words, the return on investment for pop-up ads is high. When used properly with the web-page, it can lead to better branding, as they have potential to leave a lasting impact with viewers.
Last year ComScore published an interesting report. To find out the part of mobile traffic on the web they analyzed the audience of the biggest USA online stores.
As a result the quantity of users coming from mobile devices was higher then desktop users. Moreover, about 38% of all Amazon users, 44% – eBay and 59% – Apple enter these sites only from mobile devices.
According to the last data, about 91% of the users who are looking for goods or services via smart phones are converted.
Banner ads are one of the oldest way to attract high volume of targeted audience with advertisers paying only for real banner impressions. The price of the banner impression is based on RTB auction.
Banners of different formats can be seen almost on any site. They can be of arbitrary shape, react to mouse movement, use soundtracks and so on.
We are working with the most popular IAB standard banner formats:
Using this advertising model, advertiser pays for every click made to enter his site. This is one of the most common schemes of online advertising, which is widely used by such search engines as Google, Bing and Yahoo to advertise on the search results pages.
The advertiser puts his ad on a publisher website and pays only when a person clicks on his ad, that is, he pays only for traffic entering his site.
Video ads placed on popular websites are very effective traffic source. 5-10 seconds of the video can share with you more info than any banner or pop up ad.
Using our platform you can choose among the following video ad formats: pre-roll, mid-roll, post-roll.
Take advantage of the CPM model to start video campaigns and to capture the attention of your target audience. Use all the benefits of VAST ad format to achieve the willing results.